Don’t Get Led Astray: 4 Survey Biases to Lead You to the Truth

Selection Bias

  • Knowing the makeup of our entire clientele and targeting each group to get equal representation in interviews and tests.
  • Taking more time in interviewing / testing and ensuring we get as close to equal representation as possible
  • Reaching out to a broad group of external, yet related, users if my target users are unavailable or unable to provide feedback

Survivorship Bias

Acquiescence Bias

Social Desirability Bias

Conclusion

Sources

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Chirag Shah

Chirag Shah

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Product & Real Estate. Trying to improve my decision-making by helping you improve yours.