Don’t Get Led Astray: 4 Survey Biases to Lead You to the Truth

Selection Bias

  • Knowing the makeup of our entire clientele and targeting each group to get equal representation in interviews and tests.
  • Taking more time in interviewing / testing and ensuring we get as close to equal representation as possible
  • Reaching out to a broad group of external, yet related, users if my target users are unavailable or unable to provide feedback

Survivorship Bias

Acquiescence Bias

Social Desirability Bias





Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Chirag Shah

Chirag Shah


Product & Real Estate. Trying to improve my decision-making by helping you improve yours.